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Dec
11

Back story: Canadian Pacific's initial buyout offer to Norfolk Southern

Note: This sidebar in the December issue was written prior to NS' rejection of CP's initital buyout offer, CP's second offer, NS' subsequent rebuff of that proposal and several other maneuvers. Follow this link to read the latest on the proposed CP-NS merger.

Norfolk Southern Corp. and Canadian Pacific were business partners that executed the D&H line sale, and now they might become permanent partners.

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Dec
10

Norfolk Southern officials anticipate new business opportunities after acquiring old Delaware & Hudson route

By This email address is being protected from spambots. You need JavaScript enabled to view it., Managing Editor

When it comes to real estate, it’s often more advantageous to own a property than to rent or lease it. One of the benefits: A property can be controlled according to an owner’s wishes rather than a landlord’s dictates.

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Nov
10

Norfolk Southern's technology embrace

by This email address is being protected from spambots. You need JavaScript enabled to view it., managing editor

It's several minutes past 2 p.m. on Oct. 4 at Norfolk Southern Corp.'s headquarters. Mark Manion enters a conference room, takes a seat, sets his Blackberry down on a table and apologizes for being late. He also jokes about not being able to shake hands.

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Mar
24

In memoriam: NS logo, 'Thoroughbred' brand architect H. Pier Clifford

H. Pier Clifford, the driving force behind Norfolk Southern Corp.’s logo and “Thoroughbred” branding, died March 20 in Paoli, Pa. He was 80.

Clifford, who retired from NS in 1987, was the railroad’s advertising manager in 1982 when Southern Railway and Norfolk and Western Railway merged and sought a new logo and brand image for the combined organization. He worked with various company officers and advisors to review about 200 logo prototypes before settling on a bold, slanted “NS” followed by five speedlines.

But Clifford believed something was missing. In a recent interview, he recalled that an animal was considered to give the logo an “instant visual.”

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Nov
10

From 'if/then' to unconditional (Pat Foran, Context, November 2009)

The conditional tense reigned supreme during the reporting of a number of stories in this month's issue — from the cover piece on Norfolk Southern Railway's $2.5 billion Crescent Corridor, which the Class I plans to establish via the public-private partnership route ("If funding falls into place, then the 2,500-mile domestic intermodal corridor will, too.") to our RailTrends summit recap ("If railroads can hold off the D.C. threats while embracing the D.C. opportunities, productivity and earnings growth will be explosive, and marketshare opportunities in medium and short lengths of haul will be dramatic.") to our rail-car repair market update. The latter story's slant: If the economy picks up, so will repair work.

A lot of the "if/then" talk is tied to economic recovery, whenever and however it'll begin its creep, but not all of it. Every railroad seeking a public funding commitment of any kind is having conditional conversations with the governmental powers that be and, increasingly, the communities they serve: "If you fund this project, XYZ benefits will come."

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Nov
10

If funding falls into place, so will Norfolk Southern's Crescent Corridor

by This email address is being protected from spambots. You need JavaScript enabled to view it., managing editor

For more than a decade, the commonwealth of Virginia has sought to add lanes to Interstate 81 to relieve heavy truck congestion. The 846-mile highway stretches 323 miles in Virginia — the longest I-81 segment in any state.

Virginia most recently considered a plan to add two lanes to the interstate commonwealth-wide. To be funded by tolls, the project would cost about $13 billion over 20 years.

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